Value-based Communications
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Evidence-based content strategy and tactical development that is leveraged through optimal delivery methods, accounting for payer channels, sites of care, and strategic intent
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Print and digital solutions, pre- through post-launch activities including, but not limited to, pre-approval information exchange and disease state presentations, value propositions, reimbursement and access services, and pull- and push-through promotions
Patient Support Programs
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Informed and designed by an in-depth understanding of the patient and caregiver journey, demonstration of clinical value is ensured via effective messaging and marketing communication that reflects customer needs within access and reimbursement
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Program and system landscape design, enrollment through utilization management navigation, and financial and educational tools and resources
Formulary and Policy Pull-through
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Channel-specific formulary and policy communications that address market access challenges and competing priorities for manufacturers, providers, and patients
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Proprietary platforms for both sales force access pull-through messaging and field reimbursement managers that detail utilization management criteria, medical policy, and reimbursement
Market Research
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Augmenting strategic messaging and deepening brand value perceptions through modeling, outcomes and policy research, publications, and pricing and contracting
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Channel and line-of-business surveillance, competitive analysis, customer profiling and segmentation, drug pricing and cost of care analysis, stakeholder persona development, and qualitative and quantitative research
Knowledge and Skills Training
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Providing a process-driven approach delivered through a scalable curriculum that includes synchronous, asynchronous, and blended learning
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In-person training and e-learning for account managers and field reimbursement specialists
Strategic Planning and Payer Insights Network (PIN)
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Insights gathering and tailored strategy, including competitive launch/scenario planning, advisory boards, mock P&T, and customer simulations
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Analytical and practical approaches to building customer acceptance within managed markets via the use of PIN, a proprietary network
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Subject matter experts and strategic planning (dedicated or stand-alone)
